Traverse Theatre

Working with the Traverse Theatre to develop and create digital and print assets for the promotion of Traverse and partner company productions. Content created has included: posters from 6 sheets down to A3, A5 flyers, marketing packs, static digital assets, website assets, trailers, audience vox-pops, zines, interviews, photography, bar/café promotional material, branding revisions and engagement promotional material. I am also involved with the marketing of the Traverse’s Spring, Autumn and Festival shows.


by Various – Traverse Spring Season

The Spring 2024 season of A Play, A Pie and A Pint with six new plays on the cards, your lunchtimes will never be dull at the Traverse.

Poster designed by Serden Salih / Illustration provided by company


by Robbie Gordon & Jack Nurse – Traverse Theatre

Five women have come together with one goal, one dream. Coming from very different backgrounds in life they have to work together as a team if they want to do what no one from Scotland has ever done before. To win the Homeless World Cup, and bring the trophy home.

A joyful story of community and teamwork, building connections between each other and homelessness. Written with the Dundee Women’s Street Soccer Team, Same Team – A Street Soccer Story is an uplifting whirlwind through the highs and lows of homeless football.

Artwork/Poster designed by Serden Salih

Published playtext available here

“Ferocious energy” – ★★★★★ North West End

“Breathtakingly skilful, fast-moving and creative” – ★★★★ The Scotsman

“A winning combination of authentic grit and infectious humour” – ★★★★ The Stage


by Isobel McArthur – TravFest23

A heart-filling ensemble comedy from Olivier Award-winning writer Isobel McArthur (Pride and Prejudice* (*Sort Of)Kidnapped) and directed by Traverse Theatre Artistic Director, Gareth Nicholls (Ulster American, Crocodile Fever), this world premiere of The Grand Old Opera House Hotel is a story of art bringing us together in hopeless circumstance, to the tune of some of the most popular opera songs ever written.

“Remarkably inventive” – ★★★★★ The Times

‘Touched by genius’ – ★★★★★ Daily Mail

“Extravagantly funny” – ★★★★ The Guardian

ADULTS (2023)

by Kieran Hurley – TravFest23

A black comedy full of unexpected tenderness, ADULTS, explores the growing gulf between the generations, the futility of blame culture, and how we need to make things better for those who will come after us.

Designed the title treatment and created all the digital content for ADULTS.

“Some of Hurley’s finest work indeed” – ★★★★★ Broadway Baby

“Smart and witty” ★★★★ WhatsOnStage

“Acutely topical” – ★★★★ The Telegraph


by young people across Scotland – TravFest23 (Edinburgh Fringe Festival 2023)

This is a protest, a rallying cry. This is an occupation. This is the Last Chance to Save the Planet.

11-18 year olds from across Scotland had the opportunity to submit writing in any form to be showcased at the Traverse theatre at TravFest23. A selection of submissions were showcased across the venue and on the Traverse 2 stage in a live performance on Mon 14 Aug. This event saw professional actors from stage and screen taking the words of the young people and bringing them to life.

Artwork designed by Serden Salih

Posters of selected submissions designed and printed for display across the Traverse Theatre during TravFest23.

A 40 page zine with all submissions designed, printed and distributed for free during the live performance on Mon 14 Aug.


by Lauryn Redding – TravFest23 and Soho Theatre

This loud, proud love story is heart-warmingly honest and belly-achingly funny. Stuffed full of those stomach-flipping-time-stopping moments that everyone will recognise.

Bloody Elle is a gig musical full of searing original music performed live on stage. Building loops and layers of sound, you are transported to a 10,000-seat arena with a ten-piece band or to an intimate sweaty, packed-out gig in the back of a pub.

Managed the successful marketing campaign for Bloody Elle’s London debut at Soho Theatre and it’s return to TravFest23 after a sold-out run at TravFest22.

Finalist for the Offies 2023 and 2024 Awards.


by Michael Patrick & Oisín Kearney (Online Workshops)

A digital workshop series with Michael Patrick and Oisín Kearney who will guide you through the building blocks of structure to take your story to the next level. Having gathered their skills and knowledge from an array of workshops similar to this and know first-hand the struggle of reworking a script, they are here to divulge their techniques to creating a great story.

Filmed, edited and captioned four on demand episodes as part of the Traverse Theatre’s Building Blocks series. Available to watch here.

WILF (2021)

by James Ley – 2021 Winter Show & TravFest22

This riotous and heartfelt play from James Ley (Love Song to Lavender Menace) takes audiences on a hilarious and unapologetic ride through Scotland as Calvin and Wilf attempt to escape loneliness, cope with mental illness and learn to love themselves, with the help of one another.

Digital content creation for organic and paid posts across all social media platforms, email marketing and outreach targeting LGBT+ groups in Edinburgh.